What the Data Says
P&G fan clubs are the largest single new-MRR engine in Q1. Three closed-won opportunities (Gain, Old Spice, Secret) representing $50,417/mo in combined recurring revenue, all closing 3/27 to 3/31. This is the marquee proof point Josh anchored as the platform's positioning win, now visible in the numbers.
Salesforce has flagged 33 accounts as Closed Lost with no MRR data attached. Without a consolidated view, these silent churns are invisible. Worth a same-week data-hygiene pass to either quantify the loss or re-classify the records.
Starting from $723,398 on Jan 1, the closed-only YE projection is $794,334 (+$70,936). Adding all commit-stage opportunities brings YE to $812,518 (+$89,120).