The Forward Deployed Engineers Guild
The Guild

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The Forward Deployed Engineers Guild
For APG · Private

The boring stuff.Built.

The Gap

"I'm seeing less of people wanting to build the stuff that's really needed, like the revenue forecasters and the finance tools." Gabi Serafine · SVP Operations · APG

Everyone crowds the content side. The plumbing goes unbuilt. That's our work.

The Forward Deployed Engineers GuildExhibit A

The daily pulse.

Live revenue and operations, modeled without anyone touching a spreadsheet.

Revenue dashboard
Revenue forecaster
Revenue by format + by channel
€74.8K modeled from year-to-date actuals.
Competitive tracking
Competitive tracking
Who holds #1 over time
Catalog trajectory
Catalog
57.4M views in-period
Audience signal
Audience signal
Sentiment at scale
Per-asset drilldown
Per-asset
View + watch-hour trajectory
The Forward Deployed Engineers GuildExhibit B

The deep call.

Reconciliation for the close. Deep reports for the big calls.

Open ↗
MRR consolidator
Reconciliation
Multi-source MRR consolidator
Renewals + pipeline + manual bridge, consolidated. Sample data shows 33 silent churns.
Open ↗
Deep-dive report
Operating-yield analysis
A real business, modeled end to end.
Open ↗
Year-in-data
A full year, visualized
The Offer

Point it at the boring work.

01
Revenue forecastingAcross the whole catalog.
02
Royalty + advance reconciliationThe multi-source close, automated.
03
The reports nobody wantsHanded back, runs itself.
04
A deep dive on demandDecision-grade, in the format your execs read.
Give us your most boring report. You never build it by hand again. ben@bennichol.com
Ben Nichol · Andre Hengchua · Connor, under Lefty & Writey with the Guild
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